Chameleon is a new exhibition from artist duo OMTA that explores the value of works of art in the age of social media. Chameleon is a machine that generates a live algorithmic portrait of the viewer using information captured through cameras and recognition software. The resulting portrait is then for sale, but only for a very limited time. Once the piece goes up for sale, a countdown to the print’s destruction begins, scheduled to occur after five minutes if the viewer fails to purchase his or her portrait. As the minutes of the clock go by, the artwork’s price increases. No digital file is ever made. If purchased, the image is immediately printed as an exclusive one off artwork. And if the image is not purchased then all memory of it vanishes.
Chameleon is an interactive multimedia exhibition that resembles a narcissistic capitalist carnival with live feed projections, information gathering devices and economic transactions. Chameleon exposes the ways in which art-market mechanisms and surveillance mechanisms are part of the same system, one which exploits power relations in order to further its own gains. Through Chameleon, aesthetics are revealed as a political tool of the market.
Closing – Nov 1